The Style Corridor- July 14th, 2011 All things fashion, beauty, and controversial. This is the style sanctuary of the nation’s capitol.

Who doesn’t want to feel like Cleopatra?

On Thursday evening I attended the Anuja Tolia trunk show, blocks away from the White House.  Anuja Tolia is a New York based jewelry designer, and decided to take her collection to the capitol.  When I laid eyes on her jewelry, the first thing that came to mind was culture.  Anuja even told me, “I get inspiration on the streets of New York, just watching how people walk and what they are wearing.  I use a lot of ethnic influence in my designs, to try and put a spin on [the jewels] I make.”  Included in the collection were hints of Persian, Greek, and Indian backgrounds, to show how art can truly become wearable.  Most people and I would agree that her best work is her line of rings.  Either simple or complete cocktail, every ring gave off a different vibe.  It doesn’t matter what accessory you choose to wear, you’ll not only feel like Cleopatra, you will be Cleopatra (at least for the time being you’re wearing one of her pieces).

These were my favorite rings.  The jagged, yet wearable, jewel wrapped in metal wire left a strong statement of soft and rugged, mixed together.  Either in lapis or black onyx, the ring could dress up a rather dull outfit in a second.  The “wire bunch” ring can be yours for around  $150.

1974 called, and said that they don’t want these earrings back, because they’re too scared people will get to angry, as they’re gorgeous!  Obviously, these were my favorite pair of earrings.  They reminded me of a Grecian disco ball (I mean that in the most positive of ways).  Pair these with the infamous little black dress, and your ensemble will become instantly chicer.  These eye catchers, known as the “gladiator earrings” can be yours for around $175.

I’m obsessed with her cuffs.  They look perfect on, and add a luxurious touch to anyone’s outfit.  These bracelets are an easy statement piece to invest in.  While I preferred her metal cuffs, she designs cuffs with skins too.  These specific pieces run from $225 to $335.

I asked Anuja what her three favorite pieces were, and she responded, “Well, my favorite piece is the cage ring.  It’s very similar to my personality, big and bold.  I also love my linked necklaces, whether in silver or rose gold.  And the cuffs, they’re always a staple.”

If I had to choose my three favorite pieces, they would all be her rings.  I love the “Wrap Ring,” the “Grecian Torch Ring,” and the “Cage Ring.”  Go check them out!

Lifestyle And Charity….. May 16, 2011

NYC ENTREPRENEUR | MEET DESIGNER ANUJA TOLIA

Featuring Anuja Tolia, New York City designer who says: “embellish your body, strengthen your soul.”

Sunny warm weather has been making its debut in New York City over these past few weeks in May. As the sunshine fills our New York City streets, so does a runway of beautiful accessories! As we begin to pull out our sundresses, strap on our sandals, and look hot in our sunglasses, we need the perfect accessory to pair with our sweet sunny styles.

I would like to introduce you to NYC designer, Anuja Tollia, who creates unique, fashion-forward handcrafted jewelry  especially designed for the the everyday fashion conscious working woman that is from the ages of 18-55.  She designs for the woman who is the socially active making summer all about brunches, dinners, evenings out on the town with her girlfriend, boyfriend or husband. She likes to enjoy life, family and friends. She is both simple and bold with her daily fashion choice.

I had the pleasure of meeting Anuja at one of my favorite networking events hosted by Open Source Fashion. In her own words,  “I’ve been passionate in all realms of fashion ever since I can remember.  It is that passion that took me to The Parsons School of Design in New York City, where I graduated with a distinction in Fashion Design.  After graduating and working for several major designers such as a Wifebeader and Liz Claiborne Inc., I was looking to take my creativity to the next level, so I enrolled in the Studio Art Center International in Florence, Italy.  There, I studied and honed my skills in a variety of areas within fashion, but nothing excited me more than creating the perfect piece of jewelry to complete a look.  After discovering that designing jewelry is what I was destined to do, I transformed my ideas into reality, and, thus, the Anuja Tolia Line was born!

After returning to Manhattan from Italy, I got right to work putting the finishing touches on the first few collections and officially launched the Anuja Tolia Line in June 2010!  The Line is composed of pieces created from exotic gems, edgy metals, and vibrantly colored semi-precious stones.   The elegant earrings, rings, necklaces, bangles, and cuffs are processed globally from India to Italy.  Each piece fuses my love of Indian artisanship with Western flare.  I give every detail specific attention to ensure that each piece is flawless and makes you feel like a new woman the minute you put it on. If you’re looking for unique, hand crafted, fashion-forward, and trendsetting jewelry, look no further.  The Anuja Tolia Line is for you!”

I asked Anuja to share about her favorite pieces for summer. Check out the 22 Karat Gold Plating over Sterling Silver Stone twisted bangles and Sterling Silver Base or 22 karat gold plated base with Semi Precious Stones Ring.

You can buy these items by emailing sales@anujatolia.com

The Anuja Tolia line can be followed on Facebook and Twitter. The Anuja Tolia has donated many of her line’s items to charities for various causes such as: Sakhi, Commit 2 Change, Bronx Defenders.

Lifestyle + Charity

Sir Alistair Rai: April 8, 2011

ANUJA TOLIA PURPLE AGATE RING

  • A bold jewelry statement in an edgy, organic style.
  • A rough edginess with a bit of polish.
  • It’s high-end and cutting edge, and looks equally great with jeans or a cocktail dress.
  • Recently featured in In Style! Only available in gold. Size 5- Small Size 6- Medium Size 7- Large
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Spotlight: Jewelry Designer Anuja Tolia

by APRIZI on MARCH 9, 2011

Several months ago, Megan from Belles and Rebelles reached out to us with excitement about an emerging jewelry designer named Anuja Tolia. Her work is bold, dare we say fierce, with a fascinating blend of Indian and Western aesthetics. When we met Anuja, we were immediately taken with her talent and determination to succeed. We recently asked her to share a bit of her story, and to style a look pairing some of her pieces with works from other independent designers.

Anuja grew up in Michigan and went to Parsons for fashion design. She worked in that field for several years and then mixed things up by enrolling in the Studio Art Center in Florence, Italy. There she discovered her true passion: jewelry craftsmanship and design. Her 2010 was a whirlwind — in the first four months, she created her first line, and then traveled to India to begin production. She returned to New York City, had her first trunk show in July, and officially launched her line in August, all while traveling back and forth to India to work with her team. The results of her hard work is starting to attract the notice of magazines and celebrities alike.

Designer Q&A

1. What led you to become a designer?

I dont think there was one thing that made me want to become a designer. I always loved colors, costumes, and dressing for the occasion. I thought overdressing was always better then under dressing. But ultimately, when I came to New York in 2002 to do an internship with Norma Kamali is when I knew that I wanted to live in the city and be involved in the fashion world.

2. What are the inspirations for your designs today?

Inspirations wow! I think the biggest inspirations come from my friends and family and their personalities. But along with this for my first collection, a big inspiration was living in Florence, Italy. All the art, flavor, and culture really helped open up my vision and creativity.

3. What has been the best part of being an independent designer?

The best part of being an independent designer is to be able to have the fluidity of thought. I don’t ever feel that I have to follow guidelines or feel restricted by anyone or anything. I am allowed to think outside of the box which feels amazing instead of having to go by someone else’s vision or thought process.

4. What has been the most challenging part?

The most challenging part for me as a designer is running a new company and trying to be able to design along with doing pr, marketing, follow up, and taking orders. It’s very difficult to wear all hats. I would love to just be able to concentrate solely on design.

5. If you could pass one tip on to aspiring designers, what would it be?

Never give up! There are going to be high’s and low’s but no matter what industry you are in you are going to face these challenges. Don’t compare yourself to other designers. Just go for it and take the plunge.

If you are interested in following this rising designer, check out her website and follow her on Facebook.

Anuja’s Lookbook

1. Queenie Dress, by Velvet, $168
2. Gladiator Hoop Earrings, by Anuja Tolia, $75
3. Distressed Oxford Bootie, by Jerome C. Rousseau, $358
4. “Rachel” Straw Clutch, by Kayu, $135
5. Grecian Link Necklace, by Anuja Tolia, $200
6. Wrap Ring, by Anuja Tolia, $100

Heirloom of Style-Declarations: Anuja Tolia of Anuja Tolia Jewelry

Heirloom Of Style

John Lennon alleged, “Life is what happens while you’re busy making other plans,” and jewelry designer Anuja Tolia knows a thing or two about this sentiment.

After graduating from Michigan State, Tolia moved to New York with plans of furthering her education. After applying to the apparel design programs at both FIT and Parsons, Tolia chose the one she felt best suited her needs.

“I wanted to go to private school so I chose Parsons, which was a very helpful platform,” Tolia affirms. “It helped form personalities and allowed me to learn how to start a business.”

Today, the Michigan native boasts a degree from Parsons The New School for Design, has worked backstage at New York Fashion Week, and enjoyed a stretch at Liz Claiborne where she learned core design practices. While impressive enough for any big city dreamer to get complacent, Tolia naturally wanted more.

“At some point when the economy went downhill, I decided to do something different. I applied to the Studio Art Centers International School in Florence where I spent a year studying the art of jewelry making,” she remarks.

That year proved to be transformational as Tolia took the time to absorb every morsel of culture possible. “I tried to get inspired again. There’s passion in jewelry and I looked at the culture, contemporary art, magazine tears, and different hand-making factors like stone, wire binding; things you don’t see everyday,” she recalls.

As the program in Italy’s bustling city came to an end, Tolia returned to the States equipped with a firmer understanding of molding metals into bracelets, and experimenting with raw, uncut stones. With her prototypes and ideas for a new collection, Tolia joyously launched her jewelry line.

While Tolia is still adjusting to her new craft, she often finds herself juggling the many roles of running an independent jewelry company.

“Everything’s a learning process and with doing three lines a season I think, ‘should I take a break? Should I continue? Because I wear all the hats in my company.’ I’m jumping through some hoops trying to figure out how to solely keep my mind on design,” she states candidly.

In spite of that overwhelming feeling, Tolia knows that all it takes is that one incredible moment, when she sees her designs in real life, to make it all worthwhile.

She beams, “Honestly, the enjoyment of making something and seeing people wear it is what keeps me going. Accessories can make or break an outfit and people want things that are beautiful and affordable, so it makes me feel nice that they want my pieces. I think it’s just one of those feelings.”

Ever inspired, Anuja Tolia is ready to see where her creations take her. She hasn’t quite given up on designing and won’t rule it completely out of her future.

“I haven’t realized that designing clothes wasn’t for me yet. I felt that it just wasn’t time. I do want to eventually own a boutique with my own designs, but I’ll start with jewelry first.”

For more information or to shop the collection, visit Anuja Tolia www.anujatolia.com

Detroit Country Day Alumni

Anuja Tolia ’99 Jewelry Featured in InStyle Magazine

A ring from Anuja’s jewelry collection Anuja Tolia Jewelry, was highlighted in the February issue of InStyle Magazine.  The featured ring was listed on the every popular Wish List for “Ask Rachel.”  Anuja launched her line in June, 2010 and in less than a year is making waves in the fashion industry.  After graduating from DCDS, she attended Parsons School of Design in New York and worked in fashion houses including Wifebeader and Liz Claiborne .  To see Anuja’s full jewelry collection, visit www.anujatolia.com.

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